Selling online has practically become a must in recent years and has grown even stronger in this period characterized by limited travels and generalized closures. E-commerce is reaching ever higher frontiers in terms of efficiency, convenience and technological innovation, also in relation to the warehouse management.
Actually, the end user is increasingly demanding and expects to be able to buy what he is looking for just in a few clicks and to receive the goods in a very short time. Logistics for e-commerce must take this into account and become leaner, faster and more efficient. Satisfying the customer needs, reducing the delivery times, ensuring that products arrive perfectly intact and can be quickly replaced, is an absolute priority for those who use the internet to sell their products, just as much as the quality of the product itself.
Everything is geared even more towards customer’s satisfaction, who in the digital age has the power to increase our reputation with positive shares and feedback or to worsen it, in case something goes wrong. If the customer is unhappy, not only he will stop buying from us, but he will also leave a negative review.
This is why warehouse logistics must become increasingly flexible and performing, in order to allow us to respond efficiently to the needs of our customers – possibly even going beyond their expectations.
The key tool for achieving all this and succeeding in e-commerce is the warehouse management software (WMS), a management programme that enables us to rise to these new challenges. WMS helps us to increase our reputation and to gain customers’ trust. Find out more here.
The advantages of the Warehouse Management Software
A more rational organization of the goods, a greater speed in logistics, a drastic reduction in the possibility of error, a more effective and complete customer care and the implementation of reverse services. These are the main prerogatives of warehouse management software, such as those ones developed by LCS Group.
In order to be successful, the logistics management for e-commerce requires the use of resources, tools and strategies that are superior to those ones adopted so far. But what specifically changes? And what more can WMS allow us to do? Let’s get to the heart of the matter!
Traditional logistics VS E-commerce logistics
How do the two types differ? Here below there are some examples:
- The characteristics of the goods: usually e-commerce logistics has to deal with the handling of smaller items, for example single packages, parcels and crates, whereas the traditional one is generally characterized by large loads, such as pallets for instance;
- the customer: in the age of online sales, the catchment area is wider, so it is more difficult to identify and to retain a specific target group;
- the flows of goods (and demand): before e-commerce, they had a rather regular and predictable flow, whereas now larger volumes are more complex to predict and to manage;
- the type of business relationship: e-commerce has stimulated the B2C trade.
This is, of course, a simplification. The two systems can be perfectly integrated according to the needs, for example in modern omnichannel systems. However, there is no doubt that equipping oneself for online sales while maintaining high quality levels requires considerable adaptability, ad hoc tools and no improvisation.
With this in mind, LCS is able to develop highly customizable specific software for logistics, to make shipments fast and safe in the e-commerce era.
LCS Group and WMS Developement
Are you interested in these topics and want to understand how to apply them to your business? Want to know how warehouse management software can help you increase your business’s productivity? Do not hesitate to contact us and we will give you all the information you are looking for!
For a highly customized solution that is in line with your needs, contact LCS Group with confidence.